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Event Category: Breweries, Cideries, Homebrew & Related, and Media

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  • A two-day workshop in Norfolk, VA designed to help Craft Beer Professionals better themselves both personally and professionally.

    Who? CBP Connects will attract industry decision makers, brewery owners, taproom managers, and brewers looking to better themselves both personally and professionally. Attendance is limited to 250.

    Why? CBP Connects is an interactive event that not only provides attendees with educational and insightful content, but also peer networking opportunities for our members to bond, learn, and grow from one another. The event will facilitate engagement and build relationships.

    Format? Each workshop will offer the same high-quality content you have learned to expect from CBP with a focus on helping you grow as a Craft Beer Professional.

    February 7, 2022 - Welcome Reception at Elation Brewing (7-9pm)
    February 8, 2022 - Workshop (9am-5pm) followed by Reception at Three Notch'd Brewing Company (7-9pm)
    February 9, 2022 - Workshop (9am-5pm) followed by Closing Reception at Maker's Craft Brewery (7-9pm)
    Over February 8 and 9, get excited for 10 unique sessions that will help you grow both personally and professionally. Complete schedule announced soon.

    Your ticket will include all workshop sessions and nightly beers at our evening receptions thanks to the support of our Industry Allies.

    Each day will include a lunch break. Afternoon snacks will be provided.

    Workshops :

    "Creative Ways to Give Back to Your Community" Panel Conversation
    "Building a Brand Through Multiple Retail Outlets, In House Distribution, and Diversified Beverage Lines" with Scott Roth (Three Notch'd Brewing)
    "Stepping Up to the Plate: How Sports Marketing Can Help Your Brewery" with Blake Edmunds (Former Assistant Director of Fan Experience at the University of South Carolina)
    "Diversifying Your Workforce" with David Kushner (Trace Brewing) and Tranice Watts (Patuxent Brewing)
    "Brewing A New Culture: Stopping Harassment in Beer Spaces" with AJ Head and Zack Sanders (Safe Bars)
    "Barrels, Beer, and Business" with Matt Albrecht (River Drive Cooperage)
    "The Importance of Fermentation for Each Role in Your Brewery" with Erik Fowler (White Labs)
    "How to Build a Better Beer Label" with Glenn Clark (Crafting a Brand)
    "How to Build Your Taproom Financial Plan" with Kary Shumway (Craft Brewery Financial Training)

    Where? Norfolk Waterside Marriott with nightly receptions hosted at local breweries.

    The Norfolk Waterside Marriott is offering all Craft Beer Professionals rooms at the rate of $119/night.

    CBP is committed to the health and safety of our entire community. Appropriate COVID-19 protocols will be in place.

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