Hardywood Park Craft Brewery Partners with Atlanta Beverage Company to Establish Distribution in Atlanta
Atlanta Marks First Step in Hardywood’s Selective Expansion
as New West Creek Brewery Comes Online
RICHMOND (April 16, 2018) – Hardywood Park Craft Brewery announced today the expansion of their distribution into Atlanta, GA, in partnership with Atlanta Beverage Company. The announcement comes on the heels of the opening of Hardywood’s new West Creek brewing facility on the west end of Richmond, VA.
“Our new, cutting-edge West Creek brewery taps new bandwidth for capacity and creativity. We have been brewing at capacity at our original Richmond facility for three years and, as a result, have been unable to expand domestically. Now we have the opportunity to begin to meet demand in existing and a select few new markets,” said Hardywood President and Co-founder Eric McKay. “We have been looking at Atlanta and talking to Atlanta Beverage for years, and we couldn’t be more excited to finally start serving the market.”
Hardywood and Atlanta Beverage will roll-out in early June, celebrating with a curated series of launch events. They will release a limited number of beers with a handful of the best craft beer purveyors in the city. “We want to earn new fans one at a time, similar to how we got started in Virginia,” said McKay. Over time, Hardywood’s flagships, Virginia Roots series and Barrel Series beers will all eventually become available.
Atlanta Beverage Co. President, Kiefer Pirrung, commented on the new partnership. “Atlanta Beverage is thrilled to bring Hardywood’s first-class line up to Atlanta. From Singel, Hardywood’s take on the classic Belgian style, to one of the best beers in the business, Gingerbread Stout, Eric, Patrick, and the Hardywood team brew a full portfolio of world-class beers. They also understand consumer trends and retailer needs, which is the necessary foundation for Atlanta Beverage to create value for our customers.”
“Atlanta Beverage offers everything we look for in a distribution partner: a passionate team, a portfolio that complements our beers, and deep expertise in a blossoming craft beer scene,” said McKay.
In preparation for the Atlanta launch, Hardywood’s next order of business will be to hire a sales representative to work closely with Atlanta Beverage and serve the market. A job description will soon be posted at www.hardywood.com/careers. In the interim, accounts interested in carrying Hardywood may reach out to the brewery at email@example.com.
Hardywood beers are currently distributed domestically throughout Virginia, Washington, D.C., and eastern Pennsylvania, as well as in selective international markets including the United Kingdom. Atlanta will be the first new domestic market entry for Hardywood since 2014. The brewery plans to methodically fill the space between Atlanta and Richmond with strategic wholesaler partners in the years ahead.
ABOUT HARDYWOOD PARK CRAFT BREWERY
Hardywood’s mission is to brew with purpose. This charge comes alive in thoughtfully innovative recipes, a commitment to using local ingredients and an obsession over quality. Beers range in style from traditional to experimental, but there’s a story behind each one.
Hardywood is deeply dedicated to minimizing its environmental impact. All power is sourced from renewable energy, and recycled packaging and sustainable materials are used whenever possible. Hardywood has also become a southeast regional leader in sourcing local, with tens of thousands of pounds each year of ingredients grown on small family farms.
Founded in Richmond, Virginia, by lifelong friends, Hardywood Park Craft Brewery has been soulfully brewing beer since 2011. Today, Hardywood operates a brewery and taproom in Richmond as well as a pilot brewery and taproom in Charlottesville. In early 2018, Hardywood opened their new $28M West Creek brewing facility and beer campus, in the west end of Richmond. Hardywood beers have earned international acclaim with medals at the World Beer Cup, Great American Beer Festival, and Australian International Beer Awards as well as a rare 100 rating by BeerAdvocate Magazine.
Hardywood beers are currently distributed domestically throughout Virginia, Washington, D.C., eastern Pennsylvania – and soon, Atlanta, as well as in selective international markets including the United Kingdom. www.hardywood.com
ABOUT ATLANTA BEVERAGE COMPANY
Atlanta Beverage Company is a full-service beer, wine, liquor, and non-alcoholic distributor in Georgia with warehouses in Atlanta, Marietta, Griffin, and Albany. www.atlantabev.com
MEDIA CONTACT / ELISABETH EDELMAN / ELISABETH@GOLDENWORD.CO / 978.621.7500
Hardywood and Atlanta Beverage celebrate their new partnership at Hardywood West Creek (pictured from left to right)
Hardywood Park Craft Brewery Brewmaster & Co-founder Patrick Murtaugh
Atlanta Beverage Company Craft Sales Director Bryan Eberle
Atlanta Beverage Company President Kiefer Pirrung
Hardywood Park Craft Brewery Regional Sales Manager Chris Brumfield
Atlanta Beverage Company Director of Chain Sales Clint Wood
Hardywood Park Craft Brewery President & Co-founder Eric McKay